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Google Ads & SEO in 195 countries

More clicks worth paying for. Less budget on the rest.

We surface the queries your campaigns are missing, cut junk impressions with negative keywords, and hand you a grouped Excel. Mark a negative once — it never shows up in your list again.

1,000 keywords free · no card

windows_chicago search queries Click any word to make it negative
Suggestions 10
Nothing left in the list That negative matched every row. Reset to try another one.
Negatives 1
in list: 10 cut: 0 live demo — no signup
195
countries of Google suggestions
1 000
keywords free, no card
3
optional AI passes
.xlsx
grouped export, never limited

Revenue grows

Your reach widens with queries you are not bidding on and not writing for yet.

Spend drops

Negative keywords cut paid clicks and impressions from people who will never buy.

Hours come back

Sorting and clustering run with an AI assistant, or entirely by hand if you prefer.

The money

How much of the budget pays for clicks you did not want

Google Ads charges on every match, including the ones you never had in mind. Put your own numbers in — we do not know your share, so nothing here is our claim.

Recoverable with negative keywords
$210 a month
on target 80% on junk 20%
Workflow

Four steps from one seed word to a finished list

Nothing to install and nothing to configure. The order below is the order you will actually work in.

01

Create a project

One project per campaign, site section, or client. Groups inside it inherit the negatives of the parent.

02

Collect suggestions

The keyword generator pulls search suggestions, the AI assistant proposes ideas, or you import your own list.

03

Cut and cluster

One click turns a word into a negative and clears every query that contains it. AI groups whatever is left.

04

Export

Excel split by groups, plus a negatives sheet ready to paste straight into Google Ads.

The workspace

The screen you will actually live in

No dashboards to configure and no reports to assemble. One screen, one decision at a time.

The top-in.net workspace with a keyword project open
A live project in top-in.net
Reach

Queries you are not running yet

Live search suggestions with Google search volume and sorting, so it is obvious what to pick up first.

Phrasings nobody bid on

Search suggestions expose the wording real people type — including the variants your competitors never added.

Search volume in the row

Monthly volume from Google Ads sits next to every query, so you decide in place instead of exporting back and forth.

Priority, not an alphabet

Sort by volume and the fastest traffic sits on top. For SEO that list is a quarter of planned work.

Negatives

The part every other tool leaves to you

A spreadsheet shows you the same junk word ten times and asks for ten decisions. Here you decide once.

In a spreadsheet
    One junk word, five decisions in a row
    In top-in.net
      Marked once — five rows left together

      Shared dictionaries, ready on day one

      Junk categories repeat across every niche. Switch a dictionary on and its whole list is applied at once — and a parent group passes its negatives down to every subgroup.

      AI assistance

      AI does the first pass. You make the calls.

      Every AI step is optional and reversible. Manual mode is complete — nothing is locked behind the assistant.

      AI assistant

      Nothing to import? Start from a single word and the assistant proposes the rest, with a reason for each idea.

      AI clustering

      Selected keywords split into ad groups and landing pages. Rename, merge or split them afterwards by hand.

      AI filter

      A long suggestion list is sorted into keep and negative in one pass. You review the split, not every row.

      Second opinion

      Park the queries only a specialist can judge

      Not every query is a marketer's call. Tag the doubtful ones and hand that shortlist to the person who knows the niche — the technologist, the doctor, the lawyer, the buyer.

      Needs a decision · 12 words
      Handoff

      Leaves as a file your client can read

      Need a quick list? Copy it to the clipboard. Need a deliverable? Take the Excel, already split by category.

      windows_chicago_semantics.xlsx Copy to clipboard
      Keywordssplit into groups
      Negativesone list, ready to paste
      Remaining suggestionsfor the next iteration
      Pricing

      Two months free when you pay yearly

      Every plan comes with its users included. Export is never limited, including on Free.

      Free
      $0
      forever

      Try it on a real project

      • 1 project
      • 1 000 keywords
      • 2 000 negatives
      • 1 user
      • 250 keyword generator requests
      • 1 000 search volume requests
      • 8 AI suggestions+ filter and clustering
      Start
      Solo
      $12
      per month · $120 / year

      Freelancer or business owner

      • 10 projects
      • 25 000 keywords
      • 50 000 negatives
      • 1 user
      • 6 000 keyword generator requests
      • 25 000 search volume requests
      • 200 AI suggestions+ filter and clustering
      Choose Solo
      Most chosen
      Pro
      $29
      per month · $290 / year

      Small team or in-house department

      • 50 projects
      • 100 000 keywords
      • 200 000 negatives
      • 3 users
      • 25 000 keyword generator requests
      • 100 000 search volume requests
      • 800 AI suggestions+ filter and clustering
      Choose Pro
      Agency
      $79
      per month · $790 / year

      Agency with a client pipeline

      • 250 projects
      • 500 000 keywords
      • 1 000 000 negatives
      • 10 users
      • 125 000 keyword generator requests
      • 500 000 search volume requests
      • 4 000 AI suggestions+ filter and clustering
      Choose Agency
      Quotas roll over

      Whatever you do not spend this month stays for the next one, as long as billing continues.

      Your data stays

      After billing stops, projects are kept 1 to 12 months depending on the plan you were on.

      Compare every limit
       FreeSoloProAgency
      Monthly price$0$12$29$79
      Yearly price$120$290$790
      Projects11050250
      Keywordsselected + under review + tagged1 00025 000100 000500 000
      Selected negatives2 00050 000200 0001 000 000
      Users included11310
      Keyword generator requests2506 00025 000125 000
      Search volume requests1 00025 000100 000500 000
      AI suggestions82008004 000
      AI filter runs133001 2506 250
      AI clustering runs61506003 000
      Excel exportunlimitedunlimitedunlimitedunlimited
      Projects kept after billing stops1 month3 months6 months12 months
      Archive after the free perioddeleted$6 / yr per project$3 / yr per project$1 / yr per project
      Unused quotas roll over+++
      Shared negative libraries++++
      Questions

      What people ask before signing up

      Did not find your answer?

      Write to support — a person reads it, not a bot.

      support@top-in.net
      What does “no repeat matches” mean?

      The moment you mark a word or phrase as negative, every query containing it leaves your list. From then on you only look at what you have not seen yet. In a spreadsheet the same junk word meets you ten times; here it meets you once.

      What happens to quotas I did not spend?

      They roll into the next month and accumulate while billing continues, so a month you barely touched is not a month you paid for nothing.

      What happens to my projects if I stop paying?

      They are kept between 1 and 12 months depending on the plan you were on. After that you can extend the archive for a small yearly fee per project, or take everything as Excel — export is unlimited on every plan, Free included.

      Do I have to use the AI?

      No. Manual mode is complete: you mark what to keep and what to cut, and you build the groups. The AI is a first pass you can ignore, and every AI decision stays editable.

      Try it on your own list — it is free

      Import a file, mark the first negative, and watch how many rows leave at once.

      Clean up my first list

      1,000 keywords free · no card